Carter Gilchrist

Carter began his career in the late 90s as a hybrid designer and developer, building websites and finding his love for creating useful, human-centered technology.

In 2009, he co-founded Unbounce, the leading AI-powered landing page and conversion intelligence SaaS platform for SMBs. Over 14 years, he helped shape the company’s trajectory through multiple roles — from coding and designing the first product to leading UX and Product teams as Chief Product Officer, and later as President, overseeing the executive team and daily operations of the business. Under his leadership, Unbounce grew to 200+ employees worldwide, generated over $30M in annual revenue, and secured $52M in funding during the early months of the pandemic.

Following his time as President, Carter served as a Strategic Advisor to the CEO, executive team, and Board, supporting two key acquisitions and evaluating numerous others. Carter stepped back entirely from Unbounce in 2024.

Today, he works closely with early-stage founders, helping them clarify strategy, achieve product-market fit, and raise capital — sharing the many lessons learned throughout his career. He is passionate about products that solve meaningful problems and the creative, curious, and ambitious people who bring them to life.