Fernanda Ave
CMO, I2A2

Fernanda Ave is a seasoned marketing strategist with over 15 years of experience helping startups and small businesses grow through smart, data-driven marketing. For the last 4 years, she has been the CMO at I2A2, an Artificial Intelligence Institute, where she leads initiatives to educate and empower people with AI knowledge. Fernanda is also a sessional faculty at University Canada West and Douglas College, where she teaches marketing strategy and helps the next generation of professionals navigate the rapidly evolving digital landscape. Driven by her passion for AI, marketing, entrepreneurship and education, Fernanda founded Upskill Marketing AI, a training hub that helps non-technical professionals harness the power of AI. Through practical workshops, strategic advisory, and hands-on sessions, she empowers entrepreneurs and marketers to confidently navigate the AI era and turn emerging tools into real-world results.