James Potter

James Potter is Chief Financial Officer for Evergreen & Emerging Brands at Match Group, responsible for steering finance, strategy, and portfolio optimization across brands such as Match, OkCupid, Plenty of Fish, and BLK. He champions the push toward sustainable, product-led growth, driving synergies, reallocating resources toward AI-enabled innovation, and aligning teams around sharper priorities. Under his watch, the organization is accelerating product development, reorganizing operations for scale, and bringing greater focus and discipline to how Match builds and executes. With a foundation in strategy and transformation across global consumer platforms, James blends analytical rigor with bold vision. Based in Vancouver, he channels the same resilience and performance drive in his life — on the slopes, trails, and ice.