Steve Whitfield

I’m a technology executive with over 20 years of experience helping companies grow, scale, and transform. The last 10 years at lululemon, I've led digital channels (Mobile & Web) and platform strategies (SRE) across large enterprise environments, always focused on creating real, measurable value - not just building for the sake of it. I believe great technology is only as good as the outcomes it drives.

I have a deep passion for metrics, OKRs, and setting clear goals that teams can rally behind. I love the energy that comes from building something new, whether it’s a platform, a team, or a strategy. I bring an entrepreneurial mindset to every role, helping organizations move fast but with purpose.

At the heart of it, I’m most proud of getting the best out of others. Building strong teams, nurturing leadership, and creating cultures where people can do their best work is where I thrive - especially when navigating change or growth.